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According to a recent report by GSD, the sales of the latest FPS adventure of Call of Duty in the UK were significantly lower than last year’s installment. 

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Compared with last year’s series, the sales of “Call of Duty: Vanguard” in the UK have dropped by about 40%. 

The 18th game of the groundbreaking action FPS series launched on November 5th.

Compared with previous works, Vanguard has got very little fanfare from the gaming community.

Call of Duty is a first-person shooter video game franchise starting out in 2003

The first game in the long-running "Call of Duty" series was released in 2003
The first game in the long-running “Call of Duty” series was released in 2003

The first game in the long-running “Call of Duty” series was released in 2003. And the series has continued since then, with frequent new releases every year, often topping the list of most popular games. 

These games are so ubiquitous that many gamers start to speculate about the next “Call of Duty” series before the new “Call of Duty” series of games have a chance to breathe. 

The action-packed franchise provides players with a series of different experiences every year. 

It starts with a World War II background (an environment re-examined in Vanguard).

After that, it transforms into the current version of Modern Warfare and then jumps into the future of versions such as Infinite Warfare. 

Although the annual release model may lead some people to think that the series may lead to exhaustion, these games are still popular with casual and hardcore game audiences.

UK Call of Duty launch sales down 40% year-on-year

Call of Duty UK sales fall sharply with Vanguard launch
Call of Duty UK sales fall sharply with Vanguard launch

In other words, Vanguard seems to be underperforming in certain markets. 

Games news media GamesIndustry.biz reported that, according to recent GSD data, the sales of the latest action-adventure games in the UK are about 40% lower than the “Call of Duty Black Ops: Cold War”, which was Activision’s success and released last year.

Specifically, physical sales fell by 26%, and digital sales fell by 44%. 

These numbers may not be surprising, because many gamers have noticed that compared with other Call of Duty games, interest in Vanguard is low. 

The reception of criticisms of Vanguard has been lukewarm, and most of them are not enthusiastic, so to speak. 

The series is a bit tired, and there is no controversy about this. 

The return to the World War II background may also affect sales, as this is a time period in which the series has appeared somewhat frequently.


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The existence of other mitigating circumstances

Vanguard also faces some fierce FPS competition
Vanguard also faces some fierce FPS competition

Although all of these factors may cause sales to drop, it is important to note the existence of other mitigating situations: Free Battle Royale Call of Duty: Warzone continues to be supported by developers. And some Call of Duty players may now not see the adventure beyond that series’ iteration. 

Vanguard also faces some fierce FPS competition, namely Battlefield 2042 and Halo: Infinite. In other words, future patches may eventually spark interest in Vanguard, the game is still young.

Call of Duty: Vanguard is available on PC, Xbox One, Xbox X/S, PS4, and PS5.

Source: Screenrant


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